11+ hour, 37+ min ago   (580+ words) Ninth Circuit ruled the user, not Perplexity, accesses a site through an AI agent. Retailers and publishers now face agent traffic no statute lets them bar. A federal appeals court vacated the preliminary injunction that had kept Perplexity AI's Comet…...

13+ hour, 46+ min ago   (416+ words) German buyers can now push best for planning survey segments into Hawk as map polygons averaging 500 households. Whether rivals match the grid remains open. microm GmbH and Azerion have integrated the German PLZ-8 geographic grid into the Hawk DSP, giving…...

14+ hour, 56+ min ago   (672+ words) Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling. Display is conditional at three points, as the decision text records. Enough advertisements must clear relevance and quality…...

20+ hour, 9+ min ago   (918+ words) Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. Nineteen consumer and digital rights groups wrote to EU decision makers asking them to save a rule that…...

20+ hour, 24+ min ago   (897+ words) HIPAA: the 1996 US law governing protected health information, which decides what health signals may legally reach an advertising platform, and on what terms. For advertising, the law matters because of what it forecloses. A hospital, a health plan or a…...

1+ day, 7+ hour ago   (554+ words) Man-in-the-middle is a third party secretly relaying or altering traffic between two endpoints. How the position is taken, and what advertising did about it. A man-in-the-middle sits between two parties who believe they are communicating directly, relaying their traffic and,…...

20+ hour, 54+ min ago   (980+ words) Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? Semrush published a study on September 8, 2026 showing that AI assistants and Google's conversational search surface…...

1+ day, 7+ hour ago   (560+ words) Script lift measures the prescription volume that an advertising campaign produced, comparing exposed prescribers or patients against a matched control group. Script lift is the change in prescription volume that an advertising campaign can be shown to have produced. "Script…...

3+ day, 54+ min ago   (320+ words) Sports MCP Server, entertainment SLM and agents join the roadmap Sept. 9, built to ground AI after an ungrounded model faked all metadata for 1 in 5 titles. The announcement maps to three layers of what the company calls the AI stack, each…...

3+ day, 1+ hour ago   (543+ words) Select US advertisers now extend Amazon campaigns into conversational chat, with Delta Vacations among the first testers. Attribution across the surface stays unsettled. Amazon and OpenAI made a deal so that companies advertising with Amazon can also show ads to…...