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News

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mediapost.com > publications > article > 417514 > independent-ad-measurement-outside-of-tv-is-dead.html

Independent Ad Measurement (Outside Of TV) Is Dead

3+ day, 18+ hour ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...

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mediapost.com > publications > article > 417795 > digital-ad-overload-sends-consumers-running-for-pr.html

Digital Ad Overload Sends Consumers Running For Print, Survey Finds

3+ day, 18+ hour ago   (93+ words) 09/10/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Digital Ad Overload Sends Consumers Running For Print, Survey Finds Americans are drowning in digital advertising, and many have responded with…...

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mediapost.com > publications > article > 417805 > newsom-signs-ban-on-addictive-social-media-featu.html

Newsom Signs Ban On 'Addictive' Social Media Features

3+ day, 16+ hour ago   (251+ words) California Governor Gavin Newsom on Thursday signed a bill that prohibits social media platforms outright from providing "addictive features" -- including algorithmically recommended content and videos that play automatically -- to users under 16. Newsom said at the signing ceremony that the law…...

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mediapost.com > publications > article > 417808 > jeep-effort-plays-up-brands-legendary-history.html

Jeep Effort Plays Up Brand's Legendary History

3+ day, 15+ hour ago   (157+ words) Jeep is launches a national marketing campaign that celebrates the brand’s connection between America and 4x4 vehicles. Creative celebrates the shared values that have connected the Jeep brand and America for 85 years: freedom, capability, resilience and an unwavering drive to explore…...

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mediapost.com > publications > article > 417763 > iab-revises-ad-forecast-shows-growth-for-most-med.html

IAB Revises Ad Forecast, Shows Growth For Most Media

4+ day, 2+ hour ago   (711+ words) Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released…...

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mediapost.com > publications > article > 417774 > seven-allen-media-stations-sign-a-new-deal-with-ab.html

Seven Allen Media Stations Sign A New Deal With ABC

3+ day, 20+ hour ago   (143+ words) Join for Free(you'll return to this article) Read the whole story at Radio+Television Business Report » Apple’s John Ternus may be new to the CEO role, but he's no stranger to the tech giant’s hype machine. And while the…...

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mediapost.com > publications > article > 417769 > kia-highlights-wide-ranging-hybrid-availability.html

Kia Highlights Wide-Ranging Hybrid Availability

4+ day, 1+ hour ago   (390+ words) From the plus-sized Telluride to the Sportage Hybrid to the Carnival MPV, Kia America has a hybrid model to fit every lifestyle. This isn’t anything new—the automaker has offered the second largest lineup of hybrid vehicles in the industry…...

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mediapost.com > publications > article > 417743 > scarlett-johansson-debuts-as-hyundais-new-brand-v.html

Scarlett Johansson Debuts As Hyundai's New Brand Voice

4+ day, 13+ hour ago   (30+ words) 09/09/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member...

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mediapost.com > publications > article > 417766 > five-guys-selects-mirimar-as-creative-aor.html

Five Guys Selects Mirimar As Creative AOR

4+ day, 17+ hour ago   (136+ words) Less than a month after naming Canvas Worldwide as its media agency, fast casual restaurant chain Five Guys has named Los Angeles-based ad agency Mirimar its creative AOR following a competitive pitch. After decades of eschewing traditional advertising and marketing…...

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mediapost.com > publications > article > 417700 > infiniti-luxury-vs-nissan-utility-there-is-no-wr.html

Infiniti Luxury Vs. Nissan Utility: There Is No Wrong Answer 09/08/2026

5+ day, 9+ hour ago   (433+ words) All of the automakers have luxury car divisions, and there is usually some crossover between vehicles. Toyota has Lexus, Honda has Acura, Ford has Lincoln, Hyundai and Kia have Genesis — you get the picture. In Nissan’s case, there’s Infiniti. The…...